Posts Tagged With: Vision 3 Super 8 film

Urban Outfitters Inc., releases Pro8mm’s Rhonda CAM


Urban Outfitters Inc. Releases Pro8mm’s Rhonda CAM – Dec. 17, 2012

The funky, fashion mega house Urban Outfitters Inc. is now selling Pro8mm’s Rhonda CAM on line at www.urbanoutfitters.com. Additionally, they will carry the Pro8/19 (500T) super 8 film stock, inclusive of pre-processing and HD scanning to an Apple TV digital file.

In June 2012, Pro8mm, the super 8 experts for production and legacy  footage, released the Rhonda CAM, a trendy Super 8 film camera geared toward consumer use and personal story telling on film. Pro8mm co-owner Rhonda states, “I wanted to design something young and fun that would appeal to a next generation of filmmakers. I really wanted something that not only looked cool, but it was simple enough to use; a camera that they would be inclined to just pick up and shoot.”  

Inspired by many of Pro8mm’s Super 8 wedding clients and lifestyle filmmakers, the Rhonda CAM was designed to meet the demands of consumer and pro-sumer clients. The greatest appeal of the Rhonda CAM is its small size, light weight, and low-light filming conditions. Weighing only ½ a pound, the Rhonda Cam is the perfect choice for on-the-go lifestyle filmmaking. It is the lowest light Super 8 film camera on the market, which makes it great for indoor and outdoor use. It is the perfect entry level Super 8 camera.

 
Click for Urban Outfitters Rhonda CAM demo on UO TV 

A few months after the camera’s release, a publicly traded American company that owns and operates over 400 retail locations across five retail brands: (Urban Outfitters, Anthropologie, Free People, Terrain, and BHLDN), contacted Pro8mm about adding the Rhonda CAM to their growing film and camera line. Urban Outfitters originated as “The Free People’s Store” in 1970 in Philadelphia, Pennsylvania, focusing on fashion and household products that include luxury brands and several designer collaborations. They are best known for catering to “hipster” culture, which incorporates an influence from past decades. (Wikipedia) It makes perfect sense that a Super 8 camera refurbished from the 1970’s would fit entirely into their vision. It is an honor for Pro8mm that Urban Outfitters chose the Rhonda CAM as their first motion picture film camera for their film and camera department, among their many trendy still photography cameras.

As a small, family run business, Pro8mm is thrilled to have their products endorsed by a major retail store such at Urban Outfitters. Marketing coordinator, Jaclyn states, “We are very excited and honored to be a part of the Urban Outfitter’s family.”

Checkout the Rhonda CAM on Urban Outfitters.com!!!

RhondaCAM          RhondaRoll
Rhonda CAM on Urban Outfitters                     Rhonda Roll on Urban Outfitters
 

Additional Releases about the Rhonda CAM:

SnowFactory.com: http://www2.snowfactory.com/news/business/rhonda-cam-super-8-camera-urban-outfitters/ 

Introducing the Rhonda CAM: http://pro8mm-burbank.blogspot.com/2012/04/introducing-rhonda-cam.html 

Facebook: www.facebook.com/therhondacam

You Tube: www.youtube.com/therhondacam

About Pro8mm: Pro8mm is applauded for being a one-stop shop where Super 8 and 16mm cameras, film, processing, digital mastering and treasured family archival services come together for production and archiving. Pro8mm is viewed as the leading experts in Super 8 film, whose products and services have been used in major motion pictures, music videos, television shows, commercials, documentaries, weddings and more. All of our services are performed in house, which allows our dedicated team to provide the fastest turn around times possible with the best quality control for your filmmaking needs.

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8 Tips For Shooting Modern Super 8 #2 The 85 Filter

Now here is a topic of controversy and conversation…the good old 85 filter.  There are many differences of opinion about the 85 filter.  This is ours  at Pro8mm.   – Rhonda

85 filter

85 filter

 

#Tip #2      The 85 Filter Situation

In the beginning, all super8 film was Tungsten Balanced, which means that the film will produce true colors under tungsten light.  If you wanted to get correct colors in daylight, you had to use an orange filter called an 85 (sometimes called 85A).  For convenience, every Super 8 camera was built with an internal 85 filter.  The filter was usually in place because most filming was done outside in daylight.  There were some clever ways to take out the filter when you were filming in Tungsten (Interior)  light.  The filter removal system could be activated by the super8 cartridges notch system,  or by a switch, or by sticking something into a place in the camera to take it out or some combination of these things.

Every super 8 camera manufacturer had their own idea as to how this should be done.  Today, you have dozens of super8 film stocks that can be either daylight or tungsten color balanced.  When you film in daylight with daylight film, you do not want to use an 85 filter.  At Pro8mm we   have been taking the internal filters out of super8 cameras for many years now.  When this is done correctly, it can greatly improve the optical performance of a camera.   These inernal filters are often made of plastic which deteriorate over time and can greatly interfere with the quality of the image.  They are also dirt magnets!   Today because you can buy daylight film, it is actually inconvenient to have the internal 85 filter.   Some film manufacturing companies prescribe to the cartridge notch for 85-filter removal   and some do not.  The standards  for dealing with  this 85 thing are a mess,  so it is up to you,  the filmmaker to understand what the 85 filter is and  how your  camera handles this.  You need to make sure  that  you are using the correct film for your filming environment, daylight or tungsten.  Although you can do some amazing color, correction in post,  if you do not get this right you will never achieve the brilliance in color your images can have.   In addition, all this correcting takes time, which cost money.  What make this a little challenging is in most super8 cameras the 85 was placed behind the viewfinder optic where it can not be seen.  If your camera has a switch or you  can toggle between the two settings  for filter in and out , you will not be able to see the effect of having the filter in by looking in the viewfinder.

You must open up the camera door where you insert the film and look through the camera body.   Put your eye in line with what the film will see.  You must run the camera in order  to see through it.     It also will help if you point the camera at something darker so the exposure system is open, or manually set the camera to keep the  exposure wide open.  Once you find a position where you can see light through the camera body,  flip the switch that goes between the 85 filters in and out. You should see the light turn a darker orange when the filter is in.  However, you are not done. Take the super8 cartridge you are about to use and put it in the camera.  While doing so, look to see if it is flipping a lever in the camera.  Now go back to check your camera and make sure that the position of  the cartridge has not effected the switching.  The other approach is to make sure all your settings are correct and the cartridge has the correct notch for the 85 filters.  A cartridge with a notch for the 85 filters will not remove the filter automaticly.   A cartridge without a notch will automatically remove the filter.  In some cameras, an external switch can override this, but in others, if the notch removes the 85 filter it cannot be returned with the switch.       (c) Pro8mm ™  , by Phil Vigeant, 2009

Cartridge on left is 7219 without 85 filter notch. On right, the notch added by Pro8mm

Cartridge on left is 7219 without 85 filter notch. On right, the notch added by Pro8mm

One thing  you may find interesting in that we repackage the Kodak Vision 3 7219  which we call Pro8/19 ASA 500T with  our  prepaid processing and add the correct notch for the 85 filter.  ($30 stock and processing…add a scan to Pro Ress  that inclues prep and clean for one stop work flows with progressive discount, a  yummy deal!) www.pro8mm.com

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