Posts Tagged With: super 8 cameras

Urban Outfitters Inc., releases Pro8mm’s Rhonda CAM


Urban Outfitters Inc. Releases Pro8mm’s Rhonda CAM – Dec. 17, 2012

The funky, fashion mega house Urban Outfitters Inc. is now selling Pro8mm’s Rhonda CAM on line at www.urbanoutfitters.com. Additionally, they will carry the Pro8/19 (500T) super 8 film stock, inclusive of pre-processing and HD scanning to an Apple TV digital file.

In June 2012, Pro8mm, the super 8 experts for production and legacy  footage, released the Rhonda CAM, a trendy Super 8 film camera geared toward consumer use and personal story telling on film. Pro8mm co-owner Rhonda states, “I wanted to design something young and fun that would appeal to a next generation of filmmakers. I really wanted something that not only looked cool, but it was simple enough to use; a camera that they would be inclined to just pick up and shoot.”  

Inspired by many of Pro8mm’s Super 8 wedding clients and lifestyle filmmakers, the Rhonda CAM was designed to meet the demands of consumer and pro-sumer clients. The greatest appeal of the Rhonda CAM is its small size, light weight, and low-light filming conditions. Weighing only ½ a pound, the Rhonda Cam is the perfect choice for on-the-go lifestyle filmmaking. It is the lowest light Super 8 film camera on the market, which makes it great for indoor and outdoor use. It is the perfect entry level Super 8 camera.

 
Click for Urban Outfitters Rhonda CAM demo on UO TV 

A few months after the camera’s release, a publicly traded American company that owns and operates over 400 retail locations across five retail brands: (Urban Outfitters, Anthropologie, Free People, Terrain, and BHLDN), contacted Pro8mm about adding the Rhonda CAM to their growing film and camera line. Urban Outfitters originated as “The Free People’s Store” in 1970 in Philadelphia, Pennsylvania, focusing on fashion and household products that include luxury brands and several designer collaborations. They are best known for catering to “hipster” culture, which incorporates an influence from past decades. (Wikipedia) It makes perfect sense that a Super 8 camera refurbished from the 1970’s would fit entirely into their vision. It is an honor for Pro8mm that Urban Outfitters chose the Rhonda CAM as their first motion picture film camera for their film and camera department, among their many trendy still photography cameras.

As a small, family run business, Pro8mm is thrilled to have their products endorsed by a major retail store such at Urban Outfitters. Marketing coordinator, Jaclyn states, “We are very excited and honored to be a part of the Urban Outfitter’s family.”

Checkout the Rhonda CAM on Urban Outfitters.com!!!

RhondaCAM          RhondaRoll
Rhonda CAM on Urban Outfitters                     Rhonda Roll on Urban Outfitters
 

Additional Releases about the Rhonda CAM:

SnowFactory.com: http://www2.snowfactory.com/news/business/rhonda-cam-super-8-camera-urban-outfitters/ 

Introducing the Rhonda CAM: http://pro8mm-burbank.blogspot.com/2012/04/introducing-rhonda-cam.html 

Facebook: www.facebook.com/therhondacam

You Tube: www.youtube.com/therhondacam

About Pro8mm: Pro8mm is applauded for being a one-stop shop where Super 8 and 16mm cameras, film, processing, digital mastering and treasured family archival services come together for production and archiving. Pro8mm is viewed as the leading experts in Super 8 film, whose products and services have been used in major motion pictures, music videos, television shows, commercials, documentaries, weddings and more. All of our services are performed in house, which allows our dedicated team to provide the fastest turn around times possible with the best quality control for your filmmaking needs.

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First Footage From The Trendy New Rhonda Cam

http://vimeo.com/44115199          

We had a great time at Cine Gear Expo  with the launch of Pro8mm’s  introduction of the trendy new Rhonda Cam. Everyone who stopped by the booth could pick up a roll to shoot for free!

The Rhonda Cam comes in 5 different skins

Named for company co-owner, The Rhonda Cam commemorates her 30th anniversary with the company.  Evolved from a Canon 310 XL, this super 8 camera was originally produced from 1975-1983. It was adorned as being the world’s fastest lens speed of f/1.0, and a 3x zoom and macro shooting as close as 215 mm from the film plane mark if the zooming lever was set at “Macro.”

More than a retro throw back with a modern look; we are bringing it back because even today, it can do something no other camera can do.  It has the professional application as being the lowest light film camera on the market!  The f/1.0, coupled with modern film stocks such as a 500 ASA is something filmmakers need in low light situations, such as indoor weddings or studio shots.

Part of The Rhonda Cam’s appeal is it’s “toy like” appearance” in spite of the amazing pictures it can film.  It measures just 7” x 4 ½ ” x 1 ¾ ”!

The camera is available with a variety of skins including animal print and camouflage. Eventually it is likely that custom skins will be available.

Rhonda states, “I wanted to design something young and fun that would appeal to a new generation of filmmakers that looked cool and was simple enough to use; a camera that they would be inclined to just pick up and shoot.” I also have heard from many of our regular clients that they have wanted a really small point and shoot super 8 camera that can be thrown into their handbag or backpack.  We thought that we would be bold and come up with something really stylish that would appeal to the wedding filmmakers, and all the genres of super 8 lifestyle filmmakers we work with.  I can’t wait to see it “on set” in the fashion industry, music videos, skating and boarding.  I can just picture a camera on every table at a wedding, matching the décor of the event.

Pro8mm has not modified the original specs of the camera.  Our team of expert camera techs have gone through and tested each camera to bring it back to factory standards, including the focus, take up and exposure The Rhonda Cam runs on two AA batteries.  As a simple point and shoot super 8 camera, we anticipate that it will not be able to perform to the same extent as other cameras in our line, while being the perfect choice for certain filming situations.  The Rhonda Cam has a limited range of exposure (40 and 160) During this “Beta Test” period, we will be able to determine which film stocks run best.  We know from experience that certain cameras prefer certain stocks.  Since we will not be increasing the pick up torques or exposure settings we will make available recommendations moving forward.

For more information, email info@pro8mm.com www.pro8mm.com

COMES WITH A NEOPRENE CASE.

file://localhost/Users/rhondavigeant/Pictures/iPhoto%20Library/Modified/2012/Apr%2023,%202012/rhonda%20and%20rhondacamphoto.jpg

Specifications:

Focal Length: 8-5 – 25.5mm f/1.0 Macro Zoom

Speed:  18 FPS plus Single Frame

Auto Exposure

Power/Manual Zoom

Power = 2-AA

Measure: 39 x 112 x 176 mm

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James Chressanthis uses Max 8 in TNT’s Mystery Movie Night: HIDE

Last night I watched in awe the remarkable use of Super 8 film in the TNT made for TV movie HIDE. Based on a thriller mystery novel by Lisa Gardner, the film was directed by James Gray and beautifully shot by cinematographer James Chressanthis, ASC. Hide marks their reunion, as they have collaborated on other projects such as Ghost Whispers and Brian’s Song.
The deliberate choice by Chressanthis to shoot full Max 8 to punctuate the numerous flashback scenes by different characters in the story had a strong aesthetic punch. Never did you feel as if you were watching a home movie, but rather a vivid porthole into the memory of painful events that these characters were being asked to retell investigators. 
 
Chressanthis chose our MAX 8 1014 XLS camera with crystal for the Super 8 sequences. Shooting was done with  Pro8/19, a Kodak Vision 3 200T film stock that is highly versatile for both bright and low light conditions. The film has 13 stops of latitude, extremely fine grain, and an ultra wide exposure range. It captured both the shadows and highlight details so well that  in some shots you could actually see the skeletons of the mummified bodies inside the hanging body bags down in a low lit  underground pit.
 
We scanned the film in native 1080 to ProRes 4:4:4 HQ with 3 separate passes at different frame rates. “We shot mostly at 9FPS on the Max 8 camera. Editorially they used all the frame rate transfers:  24, 12, 6 fps. I shot the various frame rates to speed up, slow down and blur the image and also to increase the grain. That’s because normal Super 8 is so clean that it can look like good 16mm but we wanted an edgy, grittier  look in representing the deep memories of the characters. It looks fantastic!” says Chressanthis.
 
Plot Summary: Carla Gugino (Californication, Entourage) plays Boston Police Detective D.D. Warren, who is called to the grounds of an abandoned mental hospital where a buried chamber is discovered. Inside are the mummified remains of six young women, who have all been missing for years. The case leads D.D. to Annabelle, played by Bridget Regan (Legend of the Seeker). Annabelle is a young woman who spent her childhood moving from city to city, from identity to identity, hiding from someone or something totally unknown to her. D.D. uses clues from Annabelle’s secret past to unravel the mystery behind her twisted family history. Mark-Paul Gosselaar (TNT’s Franklin & Bash, NYPD Blue) and Kevin Alejandro (True Blood, TNT’s Southland) also star. Hide is written by Janet Brownell (Eloise at the Plaza), directed by John Gray (Ghost Whisperer, Helter Skelter) and executive-produced by Stephanie Germain (The Day After Tomorrow)  (summary from TNT website)
 
Chressanthis has used Pro8mm workflows is such projects as No Subtitles Necessary (2008)and Brian’s Song (2001). He is a three time Emmy Award Nominee, and has been a member of the ASC since 2002.
 
If you missed last nights premier, check for an opportunity to stream it  directly from TNT’s website http://www.tnt.tv.
 
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Why People Use Super 8 Film To Create Hip Campaigns for National Brands

Recently, various members of the press who have been curious about who uses Super 8 in 2011 have interviewed me. Their curiosity has been sparked by the release of the recent J.J. Abrams Film, Super 8. The press usually starts their inquiry about Super 8 with people at Kodak, or some college professors who may have taught a super 8 class “in the day.” They may have spoken to an archivist who works with home movies and historical collections that represent a fabulous montage of our history and culture from the 40’s, 50’s 60’s and 70’s. But then, invariably, the get referred to me, a director of marketing for a company that has specialized in Super 8 film for over 35 years and who has had the privilege of knowing first hand that thousands of projects of all kinds, from various industries, are shot on Super 8 film every year.

A few days after the Super 8 movie came out, I was called by MSNBC who wanted to do a segment at a real Super 8 camera store. They were hoping to see an enormous collection of vintage camera models, both obscure and common. When I told the person that called that we didn’t have any cameras like that or any projectors– she said, ok then, we will have to get back to you. Which they didn’t. They didn’t get it.
Unless the interview is being done by one of the film industry trade magazines, (which has a little more understanding for the desire to work with a variety of mediums), the conversation usually goes something like this.
Interviewer: “So, is Super 8 back?”
Me: “Back? Where did it go?”
Interviewer: “Well, who shoots this stuff? A few people who want to create a sense of nostalgia, right?”
Me: “Well no, actually it is being used in some very hip campaigns for companies such as Roxy, Billabong, Whole Foods, Swiffer, Ford Automobiles and hundreds of other national brands for food, beverage, clothing, sports teams, fast food restaurants, and more. You can see it in TV shows such as American Idol and True Blood, and Music Videos for some of today’s hottest artists such as Katy Perry and Beyonce, as well industrials, independent projects and political campaigns.”
Interviewer: To create a sense of nostalgia, right?
So instead of feeling frustrated and defensive for the umpteenth time that “they just don’t get it” or offended that no matter how much time I spend explaining about how we upgrade the cameras with things that modern filmmakers would want, state of the art negative film stocks which we reformat, 16 x 9 aspect ratios, native 1080 scanning and Pro Res files off our state of the art scanner, I started thinking about it. What is nostalgia from more if an intellectual perspective? And I decided, maybe these interviewers are more intuitive then I thought.
Nostalgia is by definition as a sense of longing. I decided to embrace this possibility. What is it that makes me nostalgic? What is it that I long for? For me it is a wish or desire to connect with people in a way that is engaging, organic, and intimate. To get away from the Facelessness of Facebook and the 500 people in my network, many who I really don’t know that well, or in some cases, at all.
I think that purveyors of National Brands get this. Modern society tends to be very isolated and spread out. Many people are looking for a simple way to communicate their product or brand. This perhaps may be the fall out from all the corruption we have seen in recent years in the finance industry, bailouts, and sex scandals among the politicians.
I think there is a movement happening. A shift toward taking back our power in small ways individually. It’s an awakening that does make us feel nostalgic for the corner store or a place like “Cheers Bar,” where everybody knows your name. The needs and wants that have been created by a corporate-driven culture that feed our egos are being replaced with a need to feed our souls.
Community. Connectivity. Individuality.
Big brands are caught up in this, and now have to re-brand themselves to fit in with this movement and economic cycle. They want to embrace the local farmer; small bank and many in the face of unemployment are themselves cultivating entrepreneurship. They want people to see them as committed to sustainability and protectors of the environment.
So how does a company like Wal-Mart portray themselves as the local hardware store? Personal story telling. Focusing on individual contributors as opposed to corporate culture. What better way to do this then with Super 8 film?
So yes, bring on the nostalgia. Everyone loves a good story and that “feel good” feeling especially shot on Super 8 film!
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MY SUPER 8 MOVIE! A Contest Celebrating Super 8 Filmmaking

MY SUPER 8 MOVIE!
A Contest Celebrating Super 8 Filmmaking

The highly anticipated summer blockbuster film “Super 8” is set in the summer of 1979. “A group of friends in a small Ohio town witness a catastrophic train crash while making a super 8 movie and soon suspect that it was not an accident. Shortly after, unusual disappearances and inexplicable events begin to take place in town, and the local Deputy tries to uncover the truth – something more terrifying than any of them could have imagined.”(source: imdb.com)

Does this bring you back to the making of one of your first Super 8 movies?  Most of the film industry greats started out this way, making movies on Super 8 film.  Wouldn’t it be remarkable to share your early film as part of our “Super 8” the movie celebration?

In celebration of J.J. Abrams movie “Super 8”, we want to see your Super 8 movie!  Pro8mm will be giving away prizes for 8 lucky super 8 filmmaker’s original super 8 films. Prizes include a 4 roll film package or get your original SD Super 8 film scanned for free to native 1080 HD with a free digital HD version of your film!

How To Enter MY SUPER 8 MOVIE CONTEST:

  1. Upload your Super 8 movie or trailer to YOUTUBE
  2. Email your YouTube link to Jaclyn@pro8mm.com, and she will send you a contest entry form.
  3. Once your link and entry form are received, our “preview committee” will watch your film and review your form to make sure your film meets are entry requirements
  4. If your film is approved, we will post a link to your video under our “FAVORITES” on the “My Super 8 Movie Contest” channel on You Tube, (Pro8mm’s Contest Channel),http://www.youtube.com/pro8mmcontest
  5. Votes will be solicited from the public. Voting will be done via the YouTube
  6.  “Likes and Comments” feature.
  7. The winners will be announced via the YouTube Channel, our Facebook page (www.thefacebook.com/pro8mm), and our monthly newsletter.
  8. The top “8” winners will win either a 4 roll film package, or get their original SD Super 8 film scanned for free to native 1080 HD to Pro Res!


CONTEST RULES AND REGULATIONS:

  1. Your entry must be an actual film that is at least one roll of Super 8 film, but does not exceed 30 minutes. Test footage is excluded.
  2. All entries must be uploaded to YouTube, and emailed to us in that format. We will not accept films mailed to our office, or posted on other Internet sites as contest entries.
  3. All entries must be submitted by June 30th, 2011 so we have time to review and pick the winners.

Any questions, pleased email  Jaclyn@pro8mm.com

Below is a SAMPLE CONTEST ENTRY, “Ms. Marvel’s Day Off,” directed by Ruckus Skye, D.P. by Pete Wages.

SAMPLE SUPER 8 MOVIE CONTEST ENTRY

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8 Tips For Shooting Modern Super 8 #1 Brush Your Camera Gate

Ugh… there  is a hair  in the camera gate!  Nothing is more aggravating for  us and to you  when we  get absolutely gorgeous footage up on the scanner and there  is a big yucky piece of dirt or hair in the frame.  Just a small effort on your part will make your footage sparkle!  BRUSH YOUR CAMERA GATE! – Rhonda

# 1   Hair in the Gate:

“Because of the nature of film and the way it travels through a camera and exposes each frame, the system will build up debris in the gate.  If  it is  allowed to accumulate,  this  will block some of the image.  The metal gate frames the film with what should be a smooth black border.   Because you are running film over metal, it tends to leaves tiny deposits on the gate as the film passes over it.  This emulsion residue is a gummy substance that is barely visible to the naked eye.  If this is not cleaned  from your camera, from time to time you can have several problems.   First, the gummy glue can trap foreign substances like hair, lint, and dust and hold it firmly, often where the image is taken in a camera.  This  results   in these  ugly black globs  which start around the boarder that blocks some of your image usually on the edges,  but sometimes  big enough to block a lot of picture.   Depending on the size of these foreign obstacles, a hair in the gate can ruin a shot.   In addition, the build up of emulsion can get so bad that your camera can physically scratch the film.   The fix for these problems is very simple.   Go to the store and purchase a child’s toothbrush.  Gently brush a few strokes between every cartridge.   Every, single, cartridge!   It is amazingly simple but incredibly effective.   Do not use compressed air as all that will do is blow dirt around, and  it might blow debris into somewhere you cannot get it out.   In addition, compressed air does not often have the force to move the object because remember, it is stuck in place.    Do not use a Q-tip, as the chance of leaving a fiber of cotton is greater then the good you will do by performing the cleaning.”                                                                                     (c) Pro8mm ™ , by Phil Vigeant 2009

If your camera has never been cleaned,  you might need to do some more extensive work.  Once it is clean, the brush trick is all that should be need to keep you hair free.

Pro8mm includes a free camera gate brush with every rental or purchase.  They are also available for sale  on our website for $5.00  at  www.pro8mm.com.   A nifty little  tool  that fold up small and has  an attached cover, so you don’t have to worry about loosing it.     Once you use it on your camera, we do not advise using it as a substitute for gum or mints when you  have been on the set all day, or for that matter, the other way around!  www.pro8mm.com

Our Tip #2 will be on THE 85 Filter Situation.

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8 Tips For Shooting Modern Super 8

I decided that instead of giving you all 8 tips at once, I would give you one a day so that hopefully you will keep coming back and read my Super 8 blog!   While some of the tips I am going to give you are “old school” common sense that any film maker working with super 8 or 16mm film  should do/should have done at any time in their shooting career , some have to do directly with the new modern negative film stocks, our Max 8,  16 x 9 super 8 cameras and native 1080 HD scanning.  These tips were written by Phil Vigeant, the owner of Pro8mm.  I look forward to your comments.  – Rhonda

A Few tips can go a long way, by Phil Vigeant, owner and senior colorist at Pro8mm

“Parts of my job as senior colorist at Pro8mm, is that I get to scan about a million feet of super8 film each year.  In doing so I get to see what is happening in the super8 world with some vantage point based on volume.   I look at my work as a two-part job. One, as a creative colorist, trying to get the most information off of the frames for our customers, and second, as an inspector looking for bugs in the over all super8 process.   When I see something that needs improving, I try to see what I can do with the technology at hand to facilitate a positive change.  Internally, I can talk to my employees who are the people most responsible for each area and together we try to attack the issue.  Externally, it is much more difficult.   You have competitive concerns to address, and some companies just do not see these problems as issues the way I might.   In addition, there are things that are totally beyond my control that can play a major roll in great looking super8 footage.   These things are up to the filmmaker.  Each year the technology for scanning film to digital seems to improve, resulting in more things that I can fix.   Native 1080 HD film scanning now provides me with tremendous processing power to do many things that were impossible just a year ago.  There are new things on the horizon as well, which will give us even greater ability to improve an imperfect image.   However, there are a few things that if the filmmaker does not get right, there is very little that can be done to remedy the problem, no matter how much technology you have at hand.

As the years progress the problems seem to change and evolve with each new generation.   For those who grew up with film as the main picture-taking medium some things were learned at every juncture of the photographic process. Things such as focus were so common knowledge of that generation that we often forget that this is knowledge that you have to learn. A colleague of mine who teaches film making here in California said that he has to spend days of the semester going over some of this basic stuff.   Therefore, here is my short list 2009 of the 8 most common areas of concern I see every day in transferring film.  I hope that a few quick tips and expatiation can help you create better images with your super8 camera.” – Phil Vigeant

TIP #1 regarding HAIR IN THE GATE will be posted tomorrow

(c) Pro8mm

Innov8ing Super 8

Innov8ing Super 8

http://www.pro8mm.com

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