Posts Tagged With: Kodak

Urban Outfitters Inc., releases Pro8mm’s Rhonda CAM


Urban Outfitters Inc. Releases Pro8mm’s Rhonda CAM – Dec. 17, 2012

The funky, fashion mega house Urban Outfitters Inc. is now selling Pro8mm’s Rhonda CAM on line at www.urbanoutfitters.com. Additionally, they will carry the Pro8/19 (500T) super 8 film stock, inclusive of pre-processing and HD scanning to an Apple TV digital file.

In June 2012, Pro8mm, the super 8 experts for production and legacy  footage, released the Rhonda CAM, a trendy Super 8 film camera geared toward consumer use and personal story telling on film. Pro8mm co-owner Rhonda states, “I wanted to design something young and fun that would appeal to a next generation of filmmakers. I really wanted something that not only looked cool, but it was simple enough to use; a camera that they would be inclined to just pick up and shoot.”  

Inspired by many of Pro8mm’s Super 8 wedding clients and lifestyle filmmakers, the Rhonda CAM was designed to meet the demands of consumer and pro-sumer clients. The greatest appeal of the Rhonda CAM is its small size, light weight, and low-light filming conditions. Weighing only ½ a pound, the Rhonda Cam is the perfect choice for on-the-go lifestyle filmmaking. It is the lowest light Super 8 film camera on the market, which makes it great for indoor and outdoor use. It is the perfect entry level Super 8 camera.

 
Click for Urban Outfitters Rhonda CAM demo on UO TV 

A few months after the camera’s release, a publicly traded American company that owns and operates over 400 retail locations across five retail brands: (Urban Outfitters, Anthropologie, Free People, Terrain, and BHLDN), contacted Pro8mm about adding the Rhonda CAM to their growing film and camera line. Urban Outfitters originated as “The Free People’s Store” in 1970 in Philadelphia, Pennsylvania, focusing on fashion and household products that include luxury brands and several designer collaborations. They are best known for catering to “hipster” culture, which incorporates an influence from past decades. (Wikipedia) It makes perfect sense that a Super 8 camera refurbished from the 1970’s would fit entirely into their vision. It is an honor for Pro8mm that Urban Outfitters chose the Rhonda CAM as their first motion picture film camera for their film and camera department, among their many trendy still photography cameras.

As a small, family run business, Pro8mm is thrilled to have their products endorsed by a major retail store such at Urban Outfitters. Marketing coordinator, Jaclyn states, “We are very excited and honored to be a part of the Urban Outfitter’s family.”

Checkout the Rhonda CAM on Urban Outfitters.com!!!

RhondaCAM          RhondaRoll
Rhonda CAM on Urban Outfitters                     Rhonda Roll on Urban Outfitters
 

Additional Releases about the Rhonda CAM:

SnowFactory.com: http://www2.snowfactory.com/news/business/rhonda-cam-super-8-camera-urban-outfitters/ 

Introducing the Rhonda CAM: http://pro8mm-burbank.blogspot.com/2012/04/introducing-rhonda-cam.html 

Facebook: www.facebook.com/therhondacam

You Tube: www.youtube.com/therhondacam

About Pro8mm: Pro8mm is applauded for being a one-stop shop where Super 8 and 16mm cameras, film, processing, digital mastering and treasured family archival services come together for production and archiving. Pro8mm is viewed as the leading experts in Super 8 film, whose products and services have been used in major motion pictures, music videos, television shows, commercials, documentaries, weddings and more. All of our services are performed in house, which allows our dedicated team to provide the fastest turn around times possible with the best quality control for your filmmaking needs.

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DO A SHOT WITH PRO8mm at CINEGEAR EXPO, Paramount Studios!

Stop by booth #86 at Cinegear Expo on the lot at Paramount and shoot a roll of Super 8 Film for FREE on the new RHONDA CAM! 

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The shots are on Pro8mm for the first 50 filmmakers who sign up at our booth on Saturday, June 2nd. We will be on the lot at Paramount Studios in Hollywood with our free hands on Super 8 film shooting sessions. The one-hour time slots begin at 10AM Saturday , June 2nd. Included is some basic hands on training, one roll of Super 8 film, which we will process, and scan to HD in Pro Res. Free t-shirt to all participants! (Photo ID required to check out the camera)

 

 

Special Thanks To Kodak for co-sponsoring this event with us!

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Will Kodak’s Filing For Chapter 11 have an effect on Super 8 film?

-A personal statement from Phil Vigeant, President of Pro8mm

When I first worked at Super 8 Sound in the early 1980‘s the problems were the same for Super 8 film as problems Kodak faces with 35mm film today. The market for super 8 film in the early 80’s had dropped so dramatically due to the overwhelming success of VHS that everything crashed.  We are not talking about a little dip in sales. We are talking about a crash in sales that resulted in a   90% drop in business. http://www.dtvgroup.com/Super8Sound/

At that time all companies involved in the super 8 industry either went out of business, filed for bankruptcy or where part of a larger company that could absorb their losses. In this predicament you have to make a decision:  Do you believe in the future of your product or it is just time to call it quits?

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I believed that there was a future for Super 8 film and so I went through the pain of taking the company through bankruptcy so that I could re-start the business. If there was no Chapter 11 then Super 8 Sound ™ could not have been reorganized. There would be no Pro8mm, and at the risk of sounding boastful, there probably would be no Super 8 film today. This is the point of bankruptcy. It gives you a chance at life;  a new beginning for those that believe in their product for future generations. For us, it gave us the opportunity to invent super 8 negative film, Max 8, and complete workflows so that Super 8 film could be used as a professional production medium.

There are risk to all this and there will not doubt be lots of changes at Kodak. Sometimes the people that take over are not interested in the future of the company and are only interested in disposing of the valuable parts of a business If you have watched the movie Wall Street (the original) you know what I mean.

We are already feeling some of these changes, which we must intern, adjust to.

As for Super 8 film, Pro8mm has its own Super 8 film manufacturing process, and we have been making Super 8 film since 1992. Although Kodak is our premier supplier and we work very close together we have other vendors. We have successfully been making super 8 films from Fuji film stocks as well as Kodak film stocks for 20 years now.

Since the big crash in the use of Super 8 film in the early 1980’s as a format for home movies and intro film classes.  it has enjoyed a steady growth in other applications.   Super 8 is not part of the crash of current 35mm film sales.  It is in fact “It’s own thing”.  We hope the leadership at Kodak has the right intentions for the future and will re-start the business, as we did at Pro8mm so generations in the future can enjoy their products.

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8 Tips for Shooting Modern Super 8 #8 Framing

#8 Framing:  What You Shoot and What You Show

This is one of several frame set up options for super 8 footage.

This is one of several frame set up options for super 8 footage. This is Max 8 w/matting

Framing has become one of the most debated technical challenges for modern filmmakers because we are in such a great state of change in this area.  For years film at the  theater was done wide,  and television was done square.  We accommodate one for the other whenever a production was done for both.  Now TV is moving into the wide, and eventually everything will be done wide… but not yet.   Super 8 was originally designed as a 4 x 3 image size.  More or less a square,  like TV.   Modern film making is more and more often done with  16 x 9 framing –  rectangles.   Because super 8 was designed to be a square there are only minor issues when transferring super 8 to standard definition video, which is also a square format.  When you look through your camera, you see a certain square frame.   What is on the film is actually a little bit more image.   When you transfer that frame to video you have to leave a little extra so the transfer of films  such as  super 8 or 16mm  to SD  video essentially leaves you with a little less than you had.   Because you had a little more to start with than you thought , these tend to cancel each other out.  This is for the most part a minor inconvenience.   When you transfer something in Super 8 to High  Definition or Theatrical formats, and you want to use the same framing.    You have to zoom into the square enough to fill the rectangle.  This is a radical difference in the framing.  In this situation, you are cutting out a lot of picture.  This affects both the resolution of the material and even  more importantly the composition. When you think of the time you spend with your camera framing up the perfect combination of headroom, interesting subject matter, etc., it is sometimes devastating to see that cropped down to fit in a completely different space.

If you have already shot the footage , one option is to  use the square framing inside the rectangle by matting  the sides.   This has to be a creative decision that  you are  comfortable with.

If your shooting there is an option, which is to film in Super 8 wide-screen.   At Pro8mm, we call our wide screen Super 8 format Max8.   There are other Super 8 widescreen formats such as  Super- Duper 8 or Anamorphic, or even anamorphic Max8 and  anamorphic Super Duper 8.   All of these formats will fill the super8 frame with image out to the edge of the negative.  This will make the master super 8 a rectangle and make the framing for HD much easier with better resolution. The difference between using the entire super 8 negative and the standard negative when framing for HD is a 20% increase in resolution in addition to having correct framing.

If you are going to use standard super 8 framing for HD just keep this in mind while filming, and  know that  the results will be an image that is zoomed in quite a bit.  If you frame for HD while in production, you will be much better off.  Again, you must remember to tell the post facility what you are doing.  There are so many options that only you as producer can decide what is best.  (c) Pro8mm ™ Phil Vigeant 2009

When you scan at Pro8mm, we have a choice  of framing sets ups.  Check out the this link :   http://www.pro8mm.com/pdf/framing_setup.pdf -Rhonda  www.pro8mm.com

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8 Tips For Shooting Modern Super 8 #1 Brush Your Camera Gate

Ugh… there  is a hair  in the camera gate!  Nothing is more aggravating for  us and to you  when we  get absolutely gorgeous footage up on the scanner and there  is a big yucky piece of dirt or hair in the frame.  Just a small effort on your part will make your footage sparkle!  BRUSH YOUR CAMERA GATE! – Rhonda

# 1   Hair in the Gate:

“Because of the nature of film and the way it travels through a camera and exposes each frame, the system will build up debris in the gate.  If  it is  allowed to accumulate,  this  will block some of the image.  The metal gate frames the film with what should be a smooth black border.   Because you are running film over metal, it tends to leaves tiny deposits on the gate as the film passes over it.  This emulsion residue is a gummy substance that is barely visible to the naked eye.  If this is not cleaned  from your camera, from time to time you can have several problems.   First, the gummy glue can trap foreign substances like hair, lint, and dust and hold it firmly, often where the image is taken in a camera.  This  results   in these  ugly black globs  which start around the boarder that blocks some of your image usually on the edges,  but sometimes  big enough to block a lot of picture.   Depending on the size of these foreign obstacles, a hair in the gate can ruin a shot.   In addition, the build up of emulsion can get so bad that your camera can physically scratch the film.   The fix for these problems is very simple.   Go to the store and purchase a child’s toothbrush.  Gently brush a few strokes between every cartridge.   Every, single, cartridge!   It is amazingly simple but incredibly effective.   Do not use compressed air as all that will do is blow dirt around, and  it might blow debris into somewhere you cannot get it out.   In addition, compressed air does not often have the force to move the object because remember, it is stuck in place.    Do not use a Q-tip, as the chance of leaving a fiber of cotton is greater then the good you will do by performing the cleaning.”                                                                                     (c) Pro8mm ™ , by Phil Vigeant 2009

If your camera has never been cleaned,  you might need to do some more extensive work.  Once it is clean, the brush trick is all that should be need to keep you hair free.

Pro8mm includes a free camera gate brush with every rental or purchase.  They are also available for sale  on our website for $5.00  at  www.pro8mm.com.   A nifty little  tool  that fold up small and has  an attached cover, so you don’t have to worry about loosing it.     Once you use it on your camera, we do not advise using it as a substitute for gum or mints when you  have been on the set all day, or for that matter, the other way around!  www.pro8mm.com

Our Tip #2 will be on THE 85 Filter Situation.

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8 Tips For Shooting Modern Super 8

I decided that instead of giving you all 8 tips at once, I would give you one a day so that hopefully you will keep coming back and read my Super 8 blog!   While some of the tips I am going to give you are “old school” common sense that any film maker working with super 8 or 16mm film  should do/should have done at any time in their shooting career , some have to do directly with the new modern negative film stocks, our Max 8,  16 x 9 super 8 cameras and native 1080 HD scanning.  These tips were written by Phil Vigeant, the owner of Pro8mm.  I look forward to your comments.  – Rhonda

A Few tips can go a long way, by Phil Vigeant, owner and senior colorist at Pro8mm

“Parts of my job as senior colorist at Pro8mm, is that I get to scan about a million feet of super8 film each year.  In doing so I get to see what is happening in the super8 world with some vantage point based on volume.   I look at my work as a two-part job. One, as a creative colorist, trying to get the most information off of the frames for our customers, and second, as an inspector looking for bugs in the over all super8 process.   When I see something that needs improving, I try to see what I can do with the technology at hand to facilitate a positive change.  Internally, I can talk to my employees who are the people most responsible for each area and together we try to attack the issue.  Externally, it is much more difficult.   You have competitive concerns to address, and some companies just do not see these problems as issues the way I might.   In addition, there are things that are totally beyond my control that can play a major roll in great looking super8 footage.   These things are up to the filmmaker.  Each year the technology for scanning film to digital seems to improve, resulting in more things that I can fix.   Native 1080 HD film scanning now provides me with tremendous processing power to do many things that were impossible just a year ago.  There are new things on the horizon as well, which will give us even greater ability to improve an imperfect image.   However, there are a few things that if the filmmaker does not get right, there is very little that can be done to remedy the problem, no matter how much technology you have at hand.

As the years progress the problems seem to change and evolve with each new generation.   For those who grew up with film as the main picture-taking medium some things were learned at every juncture of the photographic process. Things such as focus were so common knowledge of that generation that we often forget that this is knowledge that you have to learn. A colleague of mine who teaches film making here in California said that he has to spend days of the semester going over some of this basic stuff.   Therefore, here is my short list 2009 of the 8 most common areas of concern I see every day in transferring film.  I hope that a few quick tips and expatiation can help you create better images with your super8 camera.” – Phil Vigeant

TIP #1 regarding HAIR IN THE GATE will be posted tomorrow

(c) Pro8mm

Innov8ing Super 8

Innov8ing Super 8

http://www.pro8mm.com

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Pro8mm Now Blogging on WordPress

When I started blogging about my company Pro8mm last year, I expected that people would be interested in reading what I had to say.  Curent informnation about Super 8 is somewhat scarce.   There does not seem to be many people  or companeis with the experience of  Pro8mm   offering up fresh information about Super 8 film, processing, cameras, or scanning to HD in native 1080.  Much of what I read in chatrooms and forums is incorrect, or atleast  partially incorrect.   I find that the  whole chatroom thing on www.Filmshooting.com   and  www.Cinematography.com  with Super8 threads seem to be more of a battle of the self-appointed authorities than up to date  and current information that filmmakers can actually use.   I know all about my competitors products and services,  what they say they do (but often do not) , what kind of equipment hey have, and what they say about Pro8mm to position themselves as the better vendor.   So, we have opted to bow out, because we just have too much integrity to play that game, and  much to the dismay of some of our good friends and supporters who say we should “defend ourselves” .    We feel that Giles Perkins, who started www.onsuper8.org   5 years ago, is on the right track, and does a FANTASTIC job of of getting really good info out to those who need it .  If more poeple blogging about Super 8 would follow his lead, all filmmakers would be better off.  In the end, that is who is hurt by half  truths, posturing, etc. 

I looked at Amazon.com today and found out that their has not been a book written about Super 8 Film making  for sale to the general public since 1981.  While we do have another blog, (www.pro8mm-burbank.blogspot.com) , I just do not have much of a readership.  Maybe it is because I could not get  Pro8mm (it was taken).  Anyway, I am going to renew my commitment to a daily blog.  As inventors of Super 8 negative film and Max 8, a 16 x 9 widescreen format, we are really excited to share with the next generation of filmmakers the success stories of the thousands of  projects that have been shot on Super 8 film through Pro8mm.  We hope these will inspire you you pick up a super 8 camera, some super 8 film and start shooting.  If you have not already done so, check us out at www.pro8mm.com .  Tomorrow look for my 8 Tips for Shooting Modern Super 8.

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